The Jewish Innovation
Drawing on our life experiences we have set out to create awareness among young Israeli backpackers as to the difficult situations they may find themselves faced with while travelling abroad and to provide them with valuable tools and information with which to handle such situations.
So, where does the “bar” part come in (vis-a-vis the name: hasBARa)?
Perhaps our biggest challenge will be getting our target audience (young Israelis, fresh out of their military service) to actually listen to us. Hence, our method of attraction is quite simple: we are running four major events in popular bars in four cities across the country (Haifa, Tel Aviv, Jerusalem and Be’er Sheva), offering FREE BEER in addition to two sets of lectures. One, given by a returning traveler, depicting some of the scenarios which may arise whilst traveling abroad, and the second, given by a member of our team, providing practical advocacy tools for travelers.
The Impact
What Will You Do with the Money?
a) getting in touch with our audience (young Israeli backpackers). This will involve setting up booths at Universities and army-release conventions, printing posters, fliers and pamphlets.
b) giving over our message: running our main events, paying for refreshments and gift-tokens, venues, lecturers etc.
c) staying in touch and providing follow-up info.
