After you are 50% of your way to your goal
“Influencers” are people, organizations or brands who could easily reach many people. Examples are celebrities, bloggers, magazines, etc.
Your success depends on reaching many people and telling them about your cause and campaign. Therefore, it would be very attractive to you to contact influencers and try to get them to share your campaign. The problem is that this ability to reach so many people, is their most valuable asset and they typically guard it. The principle to keep in mind is:
Influencers are not looking to get your campaign viral, they want to report something that is already viral.
Therefore, we recommend that you contact influencers when your campaign is over 50% funded with enough time to make it clear that you have a great chance of reaching your goal. In addition:
- Be sure to make a clear connection between your cause and what the influencer typically shares and speaks about.
- Make it easier on the influencer by providing them with content and links.